Super Bowl Cider Commercial

A Super Bowl Commercial?

When you have one of your original clients who has been with you for years ask for a 2021 Super Bowl commercial in the next eight days, you bend over backwards to make it happen. Certain opportunities became available at the last minute for Tennessee Cider Company which spurred the call from client, Aaron Maples, to come up with a concept, script, storyboard, video production, and finished deliverable within eight days for his awesome hard cider.

The Challenge

The obvious challenge was the time crunch with this request. We love to have more heads up and proper time to plan and film, but this is life. This is marketing. This was the Super Bowl. We started immediately with a team brainstorming session for the concept. This is always a fun process with several off-the-wall ideas typically getting thrown out and shot down by the team. But there is something special when certain ideas start sparking other ideas. It also had to be a realistic production to pull off so quickly... We had it.

The Outcome

Then it was time to nail down the storyboard and start making phone calls. Long story short, the hardy and legendary cowboy found his Tennessee Cider Co. hard refreshment a necessity. A year later and this commercial still runs during the Titan's games, and Tennessee Cider Co. continues to grow their business, even opening up a second location.